Dept. of Business Administration of Business Management (Introduction to the Department)
Management is the key to the success of an organization's sustainable operations. Management covers a wide range of functions, including organization, marketing, personnel, research and development, and finance.
The Department of Business Administration has instilled comprehensive e-teaching environment facilities, including enterprise e-simulation laboratory, interactive multimedia teaching classroom, and case teaching classroom. Many of the software includes MS Office, statistical and decision analysis, project management, multimedia and mobile/tablet APP design, etc., to train students in management discipline.
For the Students to have better preparation both academically and professionally there are two programs. These are
- Business Management Section
Graduates of this group may engage in marketing planning and business, network marketing, personnel administration, financial planning and financial insurance, quality control, project management and other related work, or can participate in public office or research institute. Their careers are diverse and are in high demand at the workplace.
- Intelligent Transport and Logistics Section
This group of graduates can enter the services of all levels of government transport related institutions through national entrance examination, or to Taiwan high-speed rail, Taiwan Railway, MRT, logistics industry and information technology companies.
The Bachelor Degree program courses are mentioned below:
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First Year |
Economics（Ⅰ） |
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Transportation |
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Introduction to business |
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Accounting （Ⅰ） |
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Commercial Analysis Methods |
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Marketing Management |
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Economics(Ⅱ) |
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Management |
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Creative Thinking and Innovation Management |
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Introduction to Logistics Management |
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Introduction to Transportation Technology and Communications |
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Business data application |
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Second Year |
Financial Management(Ⅰ) |
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Organization Behavior |
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Networking marketing |
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Career development |
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Creative Marketing |
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Human Resource Management |
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Service Marketing |
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Financial Management（Ⅱ） |
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Third Year |
International Business |
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Manufacturing Management |
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Commercial Data Analysis |
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Green Marketing |
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Consumer Behavior |
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Workplace Soft Power, Career Ethics |
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Management Science |
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Strategic Management |
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Investment and Financial Management |
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Marketing Research |
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Management case practice |
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Workplace Soft Power, Career Ethics |
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Fourth Year |
Special Topics |
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Manufacturing Module of ERP |
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Strategic Management |
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Internships |
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Introduction to Artificial Intelligence |
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Financial Module of ERP |
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Internships |
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Internships |
The Master Degree program courses are mentioned below:
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First Year & Second Year |
Special Topic |
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Thesis seminar(I) |
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Thesis Seminar |
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Innovative business model |
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Strategic management |
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python artificial intelligence analysis |
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Computer Software for Statistics |
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Introduction to Global Brand Management |
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Research Methods |
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Global Firm Management and Practices |
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Financial Management |
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python big data analysis |
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Throughput accounting and management |
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Electronic Commerce |
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Innovation of Industry Practice |
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Special Topics on Electronic Commerce |
